FENTY BEAUTY BRANDS BRINGS BEAUTY FOR ALL WITH MYER NATIONWIDE LAUNCH
RIHANNA’S ICONIC BEAUTY BRANDS LAND IN MYER STORES THIS MAY, ALONGSIDE LIMITED-TIME SYDNEY POP-UP, THE FENTY BEAUTY MARKETTE
Fenty Beauty, founded by global icon Rihanna, is set to become more accessible to Australians than ever, with its launch into Myer stores and online from 13 May 2026.
As part of the partnership with Myer, the brand will bring its portfolio to beauty lovers, including Fenty Beauty, Fenty Skin, and the exclusive Australian retail launch of Fenty Eau de Parfum, giving fragrance lovers the opportunity to shop Rihanna’s iconic scent for the first time.
Rihanna comments, “When I created Fenty Beauty, it was for the people who felt left out of the beauty world. Expanding to more places across Australia means more people get to see themselves in the brand - and that’s everything to me. No matter where you live or what your skin tone is, you deserve to feel included.”
The national rollout will offer all three Fenty Beauty Brands across the stores, with the first Australian Fenty Beauty counters in Melbourne, Adelaide, and Sydney rolling out in months to come. Driven by Rihanna’s vision to make beauty accessible to all, the expansion means customers across metro and regional Australia, spanning more than 25 regional locations, can access the same diverse product offering and shade range.
According to Rihanna herself, “Fenty Beauty was always made for people who didn’t have shade options. Bringing it to more regional places across Australia means everyone can walk in and find their shade, no questions.”
“The expansion into Myer marks a major milestone for Fenty Beauty Brands in ANZ,” said Katrina Goh, Senior Director, Kendo Brands Australia & New Zealand. “Nine years ago, Rihanna’s vision was to create beauty for all, where everyone feels represented. Partnering with Myer allows us to bring that vision to more communities than ever before, with accessibility of our full product range a huge part of bringing to life our core brand message of inclusivity.”
Belinda Slifkas, Chief Merchandise Officer, Myer added, “We’re thrilled to introduce Fenty Beauty to Myer customers across Australia, in what is set to be one of our highly anticipated beauty launches. As a brand that champions inclusivity and innovation, Fenty Beauty plays an important role in our strategy to engage younger customers and continue the transformation of our beauty offering.”
To celebrate the milestone, Fenty Beauty Markette will debut for a limited-time pop-up on Pitt Street, Sydney, from Thursday 14 May till Sunday 17 May. The activation invites consumers to discover best-selling lip and gloss combos, giveaways, and exclusive gifts with any purchase on site. Rihanna comments, “I’ve always loved products that make you feel good the second you put them on. Gloss Bomb is my forever fave, can't get enough....”
The celebration will be further extended with dedicated window takeovers at Myer Pitt Street, Sydney and Myer Bourke Street, Melbourne - marking a bold new chapter for Fenty Beauty Brands in Australia.
From 13 May, customers who spend $99 or more instore and online will receive a Gloss Bomb mini in shade Fu$$y, while stock lasts. All customers will also receive Double Myer points with no minimum spend until 26 May 2026.
