Hot Fashion in Europe This Year
- Written by Tessa Forbes
Europe is a perpetual center of fashion and design, with countries like France, Italy, and Spain known for their haute couture and luxury fashion houses. This year, a record number of Australians are heading to Europe for summer beach holidays, and understanding European fashion trends is key to fitting in.
Here's what's hot in European fashion this year:Embrace Outgoing Beachwear
European beachwear is more "outrageous" than Australian fashion. Expect designs that are more outgoing and celebrate the natural beauty of the body, flattering a variety of shapes and sizes.
Versatility is Key: Beachwear often doubles as evening wear, so choose versatile pieces.
Statement and Cheeky Pieces: Don't shy away from statement and cheeky swimwear to blend in.
Mix and Match: Take several bikinis or swimsuits with you, in different colors and styles, for rotation throughout your trip. Tops and bottoms sold as separates are ideal for mixing and matching.
Fashion Influence and Elegance
European swimwear reflects the latest fashion trends, incorporating high-end design, sophistication, and style.
Focus on Style and Elegance: European women embrace fashion fully.
Luxury Fabrics and Embellishments: Look for brands like Primadonna and Empreinte swimwear, which feature gorgeous gold embellishments or unique luxurious fabrics.
Bold Colors and Prints: Big prints and bright bold colors are in style. If you prefer a plain black swimsuit, try navy and white for a more flattering and classic alternative.
Bra-Sized Swimwear: UK brands like Panache and Freya offer comfortable bra-sized swimwear that can even double as a bra under clothes.
Beach Culture and Accessories
European beach culture often involves transitioning seamlessly from the beach to a beach club.
Complementary Accessories: Look for chic cover-ups, beach dresses, sarongs, and accessories that complement your swimwear.
Seamless Transition: Swimwear styles that allow you to go directly from the poolside to a cocktail bar are a key focus.
Packing for Your Euro Summer
If you're traveling to Europe this summer, consider these TikTok-approved looks:
Airport Departure: Prioritize comfort without sacrificing style, opting for items like double-zip grey hoodies, knitted crewneck longsleeve tops, and tie-waist wide-leg pants.
Amalfi Coast Aperitivo: Embrace lemon print, linen everything, and dresses with details like embroidery and asymmetric hems. Floral one-shoulder mini dresses and layered mini dresses are also suggested.
Beach Club in Mykonos: Don't wear a plain bikini; instead, try zebra print or starfish metal pendant bikini sets, or a three-piece striped bikini set.
Vespa Rides Through Florence: Mini dresses, ballet flats, and mini bags are fashionable choices. Square-toe Mary Janes, beaded handbag clutches, and floral pleated headband scarves are also suggested.
Museums, Markets & Music Festivals: Stay cool and collected with cargo skirts or parachute pants. Vintage low-rise leopard print shorts, straight-leg trousers, and denim cargo-inspired skirts are options.
Remember, European swimwear is designed for style rather than the rough surf often found on Australian beaches. Different European countries may also have varying beach cultures and trends.
