Cloe Women's Magazine

Fashion

  • Written by Claire Carter
Independent fashion brands

Anyone can find affordable fashion in Australia from several sources:

Online Retailers: SHEIN, a global online fashion and lifestyle retailer, has launched an affiliate program in Australia, offering affordable, trend-forward fashion.

Suburban Shopping Centres: Fashion and retail entrepreneurs are increasingly setting up shop in suburban shopping centres. These locations offer lower overheads, strong local foot traffic, and more collaborative landlord relationships, which can contribute to more affordable prices for consumers. JMK Retail, for example, has seen a 200% increase in leasing and pop-up enquiries over the past three years for their suburban centers, which they describe as a "retail launchpad" for new brands, offering affordable and flexible options including pop-up stalls and marketing support.

Boutique Slow Fashion Brands: There is a rise of boutique slow fashion brands offering accessible tailored and made-to-order pieces. Elegant Ensembles, a Melbourne-based label, provides a fully digital made-to-order service where customers input their measurements for tailored garments at an accessible price, aiming to bring back a personal touch to fashion and support local industry.

Sales, Outlets, and Secondhand: You can find discounted items from popular brands at end-of-season sales, holiday promotions, and clearance events. Outlet stores are also a good option. Additionally, secondhand shopping through websites like eBay and Depop, or local op shops, can provide pre-loved clothing in good condition.

Smaller, Independent Brands: Beyond major brands, many smaller, independent surf brands offer high-quality clothing at more affordable prices. These often focus on sustainability and ethical production.

When looking for smaller, independent fashion brands in Australia, you can often find high-quality clothing at more affordable prices. These brands frequently focus on sustainability and ethical production.
 
To discover these brands, you can:

* Do some research online.


* Check out local surf shops.


* Explore social media.

Additionally, suburban shopping centres are becoming a launchpad for Australia's next generation of independent fashion and lifestyle brands. These centres offer benefits such as lower rents, local loyalty, and a rejection of rigid CBD leases, which can contribute to more affordable prices for consumers. JMK Retail, for example, has seen a significant increase in enquiries from brands looking for flexible and affordable options in their suburban centres, including pop-up stalls and marketing support.


Fast Fashion Retailers: Some fast-fashion retailers offer surf-inspired clothing at very low prices. However, it's important to be mindful of the quality and sustainability, as fast fashion can be produced unethically and contribute to environmental waste.

DIY and Customisation: You can also create affordable fashion by customising your own clothing, such as tie-dying plain t-shirts, adding patches to denim shorts, or learning to sew your own items.
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