Fashion

Elle Macpherson shoots new campaign for THE UPSIDE

ELLE MACPHERSON TEAMS UP WITH THE UPSIDE FOR NEW COLLECTION

Icons connect this season to honour the undeniable natural beauty of Australian supermodel Elle Macpherson and her dynamic Miami home base.

Amid the swaying palms and pastel skies of the magic city, Elle Macpherson turns heads in THE UPSIDE’s August drop- a carefree rhapsody of sun, sea and electric energy. Known for her sun-kissed, sportif silhouette and radiant aura, the beauty of the original beach goddess runs deeper than meets the eye. With a ripple effect that transcends fashion, Elle Macpherson continues to be a champion of holistic wellness with her sophisticated laissez-faire look that embodies the spirit of the brand- holding a space for every mood, every moment and every woman. An approach that understands all the contrasts of the contemporary woman and the spectrum of her life- a life that embraces both fashion and function with a motif for every persuasion.

‘Choosing to partner with THE UPSIDE was an authentic and aligned choice as I believe in the company values and commitment to supporting women in active, simple, beautiful lives and as I’m a huge fan of THE UPSIDE I thank Johdi for creating such perfectly chic and cool girl vibes in her designs. I love comfort and personal style and THE UPSIDE embodies that effortlessly cool Aussie spirit’ said Macpherson.

‘Shooting with an Australian icon like Elle is an absolute dream for us, Elle epitomises both inner and outer beauty, reflecting our shared passion for the ocean, the outdoors and an inherent authenticity around looking and feeling well. Elle is and has always been one of my favourite models. My 15-year old self who had Elle’s comp card on my wall would be over the moon’ said Meares.

The collection features an array of THE UPSIDE’s signature wide-cut, relaxed pants with polish and ease, while the debut of the Galaxia Loretta pant in playful lurex echoes the neon lights of South Beach. Forever pushing boundaries, THE UPSIDE welcomes an ensemble of sleek pinstriped tailored pieces, made in collaboration with Woolmark. Classic hibiscus floral prints inspired by the Art Deco glow of Ocean Drive, with colour blocks of maroon, mint, navy and neutrals to round out an eclectic yet very wearable mix. Whether you find yourself at home or abroad this season, make space for a little magic wherever the wind takes you.

THE UPSIDE SPRING SUMMER COLLECTION featuring Elle Macpherson is out July 30th available both in store and online at www.theupside.com.au with early access for THE UPSIDE VIP members on July 29th.