Dreame Brings Bold Vision: Brand Showcase Event in Melbourne Unveils 80+ Products Across 13 Categories
Dreame steps into a new era for Australia and New Zealand, expanding into a full-ecosystem lifestyle brand spanning home, personal care, smart home and beyond, with the “All in One Dreame” showcase bringing together the brand’s vision for connected everyday living.
Dreame Technology, one of the world's fastest-growing smart home and lifestyle brands, today unveiled its most expansive product portfolio to date at the Dreame Brand Showcase event held at the iconic Melbourne Town Hall. Bringing together retail partners, media, key stakeholders, special guests and a curated group of content creators and influencers, the evening served as a powerful statement of Dreame's evolution from a leading robotic vacuum brand into a comprehensive, full-category lifestyle ecosystem across Australia and New Zealand.
Dreame has achieved exponential growth in the local market, with its recent market share in the robotic vacuum segment more than doubling compared to early 2025, reflecting growing consumer demand for premium smart home solutions and the brand’s increasing momentum across the region. Spanning product categories, many of them Australian market launches — the event showcased Dreame’s ambition to integrate intelligence and design across every corner of modern life, from floorcare and outdoor intelligence across pool and lawn care to personal care, beauty, large and small home appliances, environmental care and smart home essentials including security, lighting and smart locks. The brand also unveiled its expansion into televisions, mobile, AI glasses, wearables, pet care and automotive, signalling Dreame’s broader vision for the future of connected living.
A Vision Beyond Categories
In a moment that brought the room to attention, Dreame unveiled two landmark expansions that underscored just how far the brand's ambitions extend. The Nebula NEXT 01 JET Edition concept car marked a bold declaration of Dreame's move into intelligent mobility and automotive innovation, while the AURORA LUX luxury smartphone offered a first glimpse of the brand's entry into mobile devices. Both the car and the smartphone are showcased as vision pieces representing Dreame's ecosystem direction rather than immediate retail offerings in ANZ, but their presence sent an unmistakable message: Dreame is no longer a single-category company.
The Nebula NEXT 01 JET Edition concept car
"Tonight is about more than products. It's about showing Australia, New Zealand, and the world that Dreame's vision has always been bigger than any single category. From the earliest days of our robotic vacuum innovation, we have invested in research and engineering that crosses disciplines, from AI and sensing to mobility, energy, materials, and consumer design. What you see tonight represents years of that work coming together as one connected ecosystem, designed to fit seamlessly into modern life. This is not the end of a roadmap, it is the beginning of what Dreame intends to build for households around the world." said Patrick Wang, Business Director of Dreame ANZ.
Anchored in Local Partnership
Dreame's expansion across Australia and New Zealand is anchored by strong local partnerships, including its collaboration with the Sydney Swans. "We are extremely proud to partner with a brand that shares the Swans' commitment to performance, precision and innovation. Tonight’s event makes it clear this is only the beginning of what Dreame will bring to Australians and New Zealanders. We really admire Dreame’s commitment to excellence, and we look forward to creating more fantastic moments together.” said Sydney Swans spokesperson.
Flagship Cleaning Innovation
Leading the showcase was the Dreame X60 Ultra robotic vacuum, Dreame's flagship cleaning solution engineered to deliver a smarter, more seamless cleaning experience. Featuring Dreame’s thinnest-ever 7.95cm design and Proactive Light technology, the X60 Ultra is designed to clean hard-to-reach areas with ease. The event also highlighted Dreame's expanding latest floorcare lineup, including the X3 Station stick vacuum and the newly unveiled wet and dry vacuums T16 Pro Triforce and T16 AE. 
Personal Care, Reimagined
Dreame further strengthened its premium personal care portfolio with the showcase of the Pilot Smart AI Hair Dryer, the Aero Straight Pro, and the upcoming AirStyle Era, an 8-in-1 styling system designed for drying, curling, straightening and volumising in a single device, reinforcing Dreame’s focus on bringing high-performance innovation into everyday lifestyle routines, alongside the new Gusto High-Speed Hair Dryer, underscoring the company's commitment to bringing high-performance technology into everyday lifestyle routines. 
A Smart Home Ecosystem in Full View
Attendees were also given an exclusive first look at Dreame's broader ecosystem ambitions through a range of future innovations planned for launch. In large kitchen appliances, the FizzFresh refrigerator range featuring a built-in sparkling water system was unveiled. The showcase also highlighted the X-Wind 51 Air Conditioner, featuring a dual-arm airflow system delivering 126° wide-angle and zone-targeted air distribution for enhanced cooling comfort. In laundry care, Dreame previewed the AI Dual Inverter Washer & Dryer Set L9. Expanding into environmental appliances, the FP10 Air Purifier and MF10 Bladeless Fan were introduced, alongside the S100 television series in home entertainment, reinforcing Dreame’s commitment to intelligent, design-led solutions across every aspect of the modern home.
Wearables & Connected Intelligence
Dreame also offered an early glimpse into its expanding wearables and connected intelligence vision with the preview of the Dreame AI Smart ECG ring, an upcoming device that signals the brand’s entry into intelligent wellness and health-tracking technology. As part of Dreame’s broader ecosystem approach, the Smart Ring reflects the company’s ambition to extend connectivity beyond the home and into everyday wellbeing and lifestyle experiences.
Backed by Subemo, Dreame's Exclusive ANZ Distributor
Dreame Technology is officially available in Australia and New Zealand through Subemo, the brand's exclusive local distributor and the sole authorised source for all retail, trade, and consumer supply. As Dreame's appointed partner across the region, Subemo manages all authorised retail relationships, oversees brand standards and product authenticity, and leads the official launch and go-to-market strategy for every new Dreame product. The Melbourne showcase marks the official Australian launch of Dreame's latest range, with every product backed by full local warranty, service, and consumer support.
"Bringing Dreame's full ecosystem to Australia and New Zealand is a milestone for both Subemo and the Australian consumer. As Dreame's exclusive distributor in this region, we are proud to back every product launched tonight with full local warranty, service, and the trusted retail relationships our partners and customers expect. Tonight is not just the official Australian launch of Dreame's latest range, it is a commitment to building this brand the right way, through authorised channels and long-term partnership," said Jackie Ly, Director of Subemo.
Availability
Dreame has introduced its new comprehensive ecosystem of lifestyle products across floorcare, personal care, home appliances and smart living categories, marking a significant expansion beyond its core cleaning portfolio, with key products launched including the Dreame X60 Ultra from AUD $2,999, the X3 Station Stick Vacuum from AUD $999, FP10 Air Purifier from AUD $899, Dreame AI Smart ECG ring from AUD $499, T16 Pro Triforce from AUD $1499, Airstyle Era from AUD $699, Pilot Smart AI Hair Dryer from AUD $799 and the Aero Straight Pro from AUD $749.
More products launched at the event is set to roll out across Australia soon, reflecting Dreame’s continued expansion into premium home and lifestyle technology, while selected products will also launch in New Zealand, with local pricing and availability to be confirmed in due course via Dreame’s official channels and authorised retail partners.
